DESCRIPTION AND OBJECTIVE
The project aims at fostering innovative, sustainable, and inclusive tourism offers in the Adriatic area for people with dementia and cognitive decline by enhancing innovation and technology transfer to create new, tailored services and solutions for accessible tourism, establishing a network of tourist & welfare institutions for promoting inclusive cross-border tourism activities capable of generating social inclusion in the Adriatic region while fostering diversification of touristic flows.
Implementation period: 01/2024 – 08/2026 (30 months)
FINANCING OF TEH PROJECT
Total budget: total value €1.390.421
ERDF: € 1.112.336,80
Source of funding: EU INTERREG ITALY-CROATIA programme
PROJECT PARTNER
1.
All partners will develop a joint strategy based on the one hand on the assessment of specific needs provided by associations, family members and welfare sector operators, and on the other on best practices in the field of inclusive tourism and on the operators' gaps in terms of skills, to provide accessible and inclusive tourist offers.
The starting data will be obtained through a survey that will collect data from the main stakeholders of each partner.
After this first mapping, round tables will be organized with the main stakeholders identified by each partner in the tourism and wellness sector, which will lay the foundations for the definition of a strategy aimed at improving the skills of tourism and welfare operators.
Innovative solutions capable of enhancing the competitiveness and resilience of the project's tourism model will also be identified.
2.
The project includes highly practical training courses, implemented locally to improve the skills and competences of professionals in the tourism and welfare sectors.
The methodology used for the training activities and the contents jointly developed by the partners will be part of an ADRINCLUSIVE Training Manual and a dedicated PLATFORM: a practical and easy-to-use online tool with information on inclusive tourism offers and the level of accessibility of the tourist destinations of the Adriatic region.
An overall assessment of the quality of the outputs and impact of the courses implemented will lead to the definition of a strategic training plan for the inclusive tourism offer.
All partners will define joint pilot actions to test a tailor-made, innovative and sustainable holiday for people with dementia and cognitive decline and their caregiver.
Secondly, pilot visits on site and presentation events of the tested solutions will be organised.
This activity will lead to the creation of a replicable model that will be shared with key actors and relevant stakeholders in the tourism and welfare sectors.
The cooperative approach underlying the project will be strategic to effectively address the complexity of this objective, which requires a multilevel and multidisciplinary approach to develop an inclusive Adriatic tourism network.
3.
We will therefore be able to define a new model of sustainable and innovative tourism for people with dementia and cognitive decline, adaptable and replicable in different contexts. A result that can only be achieved if existing practices, operational and technological solutions and different skills merge together and can be capitalized.
The innovation element of ADRINCLUSIVE is represented by its approach to inclusive tourism, based on transversality between the tourism and wellness sectors between Italy and Croatia, to address common challenges in the Adriatic region through the identification of innovative solutions, the development of digital tools and the application of new technologies to provide new strategies and models for tourist accessibility for people with dementia and cognitive decline.
CONTACT
Fondazione Maratona Alzheimer
Ms. Giorgia Battelli
g.battelli@fondazionemaratonaalzheimer.it